Marks can be classified in various ways. Below, we describe some of the types that can be registered:
- Word mark: This consists exclusively of words or letters, numbers in standard characters, without graphic features, layout, or color.
An example is IBEROSTAR (link: http://consultas2.oepm.es/ceo/jsp/busqueda/consultaExterna.xhtml?numExp=M1052192)
- Figurative mark: This is a sign consisting of words, letters, or numbers with non-standard characters, stylization, or layout, with or without graphic or color elements, or consisting exclusively of graphic elements.
An example is ADIDAS (https://euipo.europa.eu/eSearch/#basic/1+1+1+1/50+50+50+50/005271598)
- Three-dimensional mark: These consist of a three-dimensional shape.
The classic example is the Coca-Cola bottle (https://www.tmdn.org/tmview/#/tmview/detail/EM500000004554994)
- Position mark: These consist of the specific way the mark is placed or appears on the product.
For example, on a Camper shoe (https://www.tmdn.org/tmview/#/tmview/detail/ES500000004019001)
- Pattern mark: These are made up of a set of elements that repeat periodically.
Below is an example of the Louis Vuitton mark: https://euipo.europa.eu/eSearch/#details/trademarks/000015602
- Color mark: These are composed exclusively of a single color or a combination of colors without outlines.
An example is the lilac color of Milka chocolate: https://www.tmdn.org/tmview/#/tmview/detail/EM500000000031336
- Sound mark: These consist exclusively of a sound or combination of sounds.
For example: https://euipo.europa.eu/eSearch/#details/trademarks/017975948
- Motion mark: These are composed of a movement or a change in the position of the elements of the mark.
An example is this Vodafone mark: https://euipo.europa.eu/eSearch/#details/trademarks/017894840
- Multimedia mark: These are composed of a combination of image and sound.
An example is the mark of the Universitat Oberta de Catalunya: https://euipo.europa.eu/eSearch/#details/trademarks/017635293
- Hologram mark: These are composed of elements with holographic characteristics.
For example, ARKOPHARMA: https://euipo.europa.eu/eSearch/#details/trademarks/012383171
